February 27, 2025, marks the 29th anniversary of the beloved Pokémon franchise, commemorating the original release of Pokémon Red and Green in Japan. This year’s Pokémon Day promises a plethora of engaging activities, exclusive releases, and community events designed to delight Trainers worldwide. Here’s how you can immerse yourself in the celebrations.
Tune into the Pokémon Presents Video Presentation
Kicking off the festivities is the highly anticipated Pokémon Presents video presentation. Scheduled for February 27 at 6 a.m. PST (2 p.m. GMT), fans can watch the live stream on the official Pokémon YouTube and Twitch channels. This presentation is expected to unveil exciting updates and announcements across the Pokémon franchise, offering a glimpse into upcoming games, events, and more.
Celebrate the Year of Eevee
In honor of the fan-favorite Pokémon Eevee and its Evolutions, 2025 has been designated as the “Year of Eevee.” The Pokémon Center is launching a series of exclusive Eevee-themed merchandise throughout the year. The recently introduced Evolving Personalities figure line features hand-painted figures of Vaporeon, Jolteon, and Flareon, with more releases planned in the coming months. Additionally, fans can look forward to Eevee-centric bundles, a new kitchenware line, and plush toys.
Exclusive In-Game Events and Distributions
Trainers can enhance their gaming experience with special in-game events:
- Pokémon Scarlet and Pokémon Violet: Visit participating GameStop and Best Buy locations on February 27 to receive a distribution code for a Flying-Tera Type Eevee, adding a unique variant to your collection.
- Pokémon GO: Select PokéStops at retailers like Target, GameStop, and Best Buy will have active Lure Modules, increasing Pokémon appearances.
Participate in Local Pokémon League Celebrations
On Pokémon Day, participating Pokémon League locations will host non-competitive Play! Pokémon events. These gatherings offer fans of all ages and skill levels the chance to play the Pokémon Trading Card Game (TCG), video games, and Pokémon GO with fellow enthusiasts. Newcomers can also attend learn-to-play sessions. Attendees may receive a Pokémon Day 2025 League Celebration promo card featuring Sylveon, demo decks, TCG accessories, and promo cards showcasing artwork from the Pokémon TCG Illustration Contest 2024.
Enjoy Pokémon Animated Content
Fans can indulge in exclusive Pokémon animated content:
- “Dragonite and the Special Delivery”: This newly released animated short film tells the heartwarming story of Hana, a young postal worker, and her partner Fuecoco. Produced by CoMix Wave Films, the creators behind “Your Name” and “Weathering With You,” the film is available for free on the official Pokémon YouTube channel.
- “Pokémon Horizons: Season 2—The Search for Laqua”: Catch up on Liko and Roy’s latest adventures, with Part 1 now streaming exclusively on Netflix in the U.S. The first season will also be available on Netflix in additional markets, including Canada and Australia, starting February 27.
- “Pokémon Concierge”: This globally popular stop-motion series follows Pokémon Resort concierge Haru and her Psyduck as they welcome various Pokémon and Trainers. Episodes are available on the official Pokémon YouTube channel from February 21 through March 9.
Join the Conversation
Engage with fellow Trainers by sharing your Pokémon Day experiences on social media using the hashtag #PokemonDay. Stay updated with the latest news and events by following official Pokémon social media channels.
Whether you’re a seasoned Trainer or new to the world of Pokémon, Pokémon Day 2025 offers a variety of activities and events to celebrate the franchise’s enduring legacy. Mark your calendars and join the global community in honoring this iconic series.
