Working from home became a new normal for Gen-Z in recent years, and one woman found a way to make it a little more barrable. Corporate Natalie became a true Instagram and TikTok sensation thanks to her hilarious clips about her life as a Gen-Z woman, which mostly tackle her work life.
Natalie decided to start her TikTok channel in the midst of the pandemic while dealing with constant work anxiety and fear of losing her job. Her videos helped her overcome the stress of working from home, and she created the character Corporate Natalie to capture Gen-Z’s struggles with burnout and toxic work culture.
“I like to say she’s a character I play because she really is just that. The people, mannerisms, and phrases that I exploit on my platform make me cringe when I hear them in real life on my Zoom calls, and I think that’s why so many people relate to them,” she told Sunday Edit.
Even though her content mostly tackled work culture in the beginning, it became much more versatile as time went by. Her viral clips still often explore this subject, but she doesn’t shy away from poking fun at other subjects, from girl trips and nights out to traveling with your dad and spending the holidays with nosy relatives.
