Hollie Startup’s Illustration Will Inspire You To Find Joy in the Small Things

From the first cup of tea in the morning to the weekend brunch with your friends, happiness can be found everywhere if you dare to look for it. Hollie Startup is a firm believer that you can find joy in little things, and her illustrations will make you feel the same way.

Hollie Startup is an illustrator based in London, UK, who currently works as a designer for the card and gift shop Scribbler. She studied creative media practice at Bath Spa University and developed a passion for illustration and design during her studies.

She worked on everything from booklets to book covers during her time in college but truly found her footing with her puns greeting cards and fashion illustrations. She kept developing her personal style, and her so-called “drawings with feelings” proved to be her true calling.

According to FY!, Startup now specializes in fun and relatable illustrations, featuring self-empowering messages of self-love, self-care, and being kind to yourself.

Her illustrations are extremely comforting and they’ll make you feel a little better about spending your weekend watching Netflix or going to sleep early on a Friday. Her work perfectly captures the ups and downs of everyday life, while still managing to find beauty in every single moment.