Most dog owners enjoy posting photos of their adorable pups online, but one man from Colorado took things to a whole new level. After adopting Loki the Wolfdog, he decided to start an Instagram page chronicling their journey, which transformed his furry friend into one of the most popular pet-fluencers in the world.
The story of Loki and his owner Kelly Lund sounds straight out of a Hollywood movie. Lund was driving across the Rocky Mountains in the middle of the blizzard back in late 2012. He stumbled upon an amazing pup, who was husky/arctic wolf/malamute mix, and decided to take him home.
Lund took Loki on many adventures by his side and decided to start sharing photos from their escapades on social media. What started as a fun side project for Lund turned into the creation of one of Instagram’s top pet accounts, amassing almost two million followers.
“Many dogs spend their whole lives in backyards and my goal with Loki was to take him everywhere that I possibly could with me. Combining the popularity of outdoor and adventure Instagram with the pet Instagram world has allowed our account to really take off,” Lund told Alpha Universe.
In addition to being a social media star, Loki struck sponsorship deals with many high-profile companies. You might’ve seen him in commercials for Mercedes, but his collaborators also include Google, GoPro, and Toyota.
