Meet Dani G, the Influencer With Alopecia Who’s Redefining Beauty Standards

Danielle Gilbert aka Dani G was just 18 months old when she started developing alopecia, but that didn’t stop her from living her best life. She’s now a successful beauty influencer, and she’s hoping her story will inspire other women with alopecia to feel beautiful just the way they are.

Gilbert was just one-and-a-half years old when she started losing her hair, and she was officially diagnosed with alopecia areata one year later. Her hair loss only became worse over the years, and she eventually shaved her hair off but later started losing eyelashes and eyebrows during her teenage years.

Makeup helped her cope with this loss and slowly became her safe haven. She felt conscious about her appearance as a teen and getting creative with makeup helped her cope with her insecurities. People often complimented her on her makeup, and she eventually decided to share her tutorials with the world.

They quickly blew up online and became a huge hit among women who also live with alopecia. Gilbert’s video made them feel seen, and they started going to her for advice on the makeup front.

Makeup videos put her Instagram page @danigmakeup on the map, and she later started her own wig brand DMuse, creating high-quality wigs that guarantee comfort and style while looking realistic.