Pinterest has unveiled its annual report, highlighting trends that will mark the coming year. These trends include cherry red accents, ocean-inspired aesthetics, and surreal soirées, which signify a stylistic turning point, according to Elle France. The 2025 trend predictions suggest a global pivot toward unabashed boldness, focusing on self-expression and reimagined aesthetics. This includes bold makeup, dreamy wardrobes, and eco-chic fashion.
Beauty and Fashion Trends
One of the standout trends for 2025 is the embrace of ocean aesthetics. “In 2025, expect sultry siren makeup, wet wavy hair, and sea-inspired manicures as part of the bold trends shaped by Generation Z, who now represent over 40% of Pinterest’s user base,” reports Storyboard18. According to Real Simple, searches for “dark siren makeup” have increased by 695%, and searches for “wavy wet hair” have increased by 80%. The “Sea Witchery” trend captures the vibe of oceanic mystery and ethereal beauty, featuring flowing silhouettes and mermaid-inspired nails, with searches for such nails increasing by 65%.
Cherry colors are also making a significant impact. As reported by Elle France, Cherry red continues to reign supreme in 2025. Cherries will show up everywhere—from car detailing to craft cocktails—especially for Generation Z and Millennials. Pinterest stated that cherry colors will be beloved in makeup and fashion, coinciding with the trend “Cerise Mania,” where ruby red is invading makeup, decor, and cocktails for a fruity and nostalgic vibe. On Pinterest, searches related to the keywords “cherry vibe” and “cherry red” show impressive increases of 325% and 235%, confirming its status as a key color for the coming months, reports Elle France.
Home Decor Trends
In addition to bold colors, surrealism is influencing social gatherings and home decor. The aesthetic “Soupers Décalés” enhances tables with surreal centerpieces, sculptural chandeliers, and bold flowers. “‘Surreal soirees’ feature gravity-defying centerpieces and nods to Salvador Dalí, with a 70% increase in modern surrealism,” as noted by Storyboard18. Gen X and Boomers are leading the drive to infuse their tablescapes and decor with modern surrealism, reflecting a departure from the muted minimalism of previous years. Heavily adorned living spaces will replace pared-down interiors, as the Pinterest 2025 trend book invites people to rediscover their inner child.
Other notable trends include the “Moto Boho” style, which blends edgy leather with flowing fabrics, replacing traditional boho styles in 2025. Searches for “moto boots outfits” increased by 445%, and searches for “boho fits” increased by 755%, indicating a shift towards a mix of edgy and carefree styles. The “Rococo Revival” is another design trend expected in 2025 that both Gen Z and Baby Boomers will agree on, according to Real Simple.
The “Fisherman Aesthetic” combines the laid-back charm of coastal living, characterized by cable-knit sweaters, striped tops, and quirky sardine tattoos, with modern everyday fashion. Searches for “cable knit sweaters” increased by 110%, and searches for “raincoat outfit aesthetics” increased by 35%.
Beauty trends are also highlighting a duality. The “Goddess Complex” trend encourages individuals to embrace their inner divine energy in 2025. “Beauty lovers of all ages are embracing the ‘Aura Beauty’ trend, which radiates confidence from chin to cheek,” reports Real Simple. Searches for “goddess braids” increased by 60%, and searches for “goddess nails” increased by 760%.
The dollhouse aesthetic, reminiscent of Polly Pocket, finds its way into room makeovers and jewelry charms, aligning with the “Dinette Party” trend that brings a dose of cuteness with dollhouse aesthetics and miniature details, according to Le Point.
Food Trends
In the realm of cuisine, the “chaos cake” phenomenon steers desserts away from pretty perfection. Dishes like quirky cakes and humorous creations are taking over tables, reflecting a larger shift towards novelty, humor, and surprise in desserts.
Furthermore, mountain retreats will dominate travel wish lists, offering treehouse views and crisp air far from crowded skylines. People are rediscovering the pleasure of mountainous destinations like the Dolomites or Portillo in Chile, according to Le Point.
Pinterest’s 2025 trends forecast a year of bold self-expression, with ocean aesthetics, cherry colors, and surreal soirées leading the way. The emphasis is on embracing individuality, blending styles, and rediscovering joy and whimsy in various aspects of life, from fashion and beauty to home decor and social gatherings.
