Graphic designer Sander Flink from the Netherlands shows us that the simplest design is often the most effective with his typography art. In his works, the words illustrate their own meaning with not many added elements. In fact, he often utilizes negative space to achieve the desired effects.
It’s well-known that having limited resources is often what awakes creativity in the best way. By limiting himself to having to use the word and nothing else in order to transfer the meaning, Flink found ways to transform the letters and wrap them over the space between the letters. The result is often stunning, as you can see below.
“When I think a word has potential, I type it out in Adobe Illustrator and play with the white space until I arrive at something that visually works for me,” the artist tells My Modern Met.
It’s the combination of letterforms and his font choice that determines the final result. The less work he has to do, the better the end result. This is best seen in the word “four” that only has the letter “u” slightly altered in order to achieve the effect.
Keep up with the artist’s work on his Instagram.
