Every time a creator has a certain niche, it gives them an edge. Sure, there are benefits to being able to do everything, and certainly, it allows you to diversify your portfolio in different ways. But when there’s something specific that you specialize in, you draw in a more specific crowd, and that particular crowd is more likely to fall in love with you because you’ve essentially declared that you’re one of them! In the case of Chef Jess, she’s clearly someone with a sweet tooth, because she focuses heavily on the sweetest desserts you’ve ever seen.
So if you’re someone who starts a meal and can’t wait for the dessert at the end, you may be the optimal target audience for this talented baker. Jess, who partners with Tania, creates “home made food, sweets, treats, and desserts for every occasion.” As stated proudly in her bio, “We pride ourselves in making delicious homemade goodies for everyones delight.”
As you scroll through her Instagram profile, you’ll see not just sweet desserts but other savory foods too. That said, if you’re someone who loves frosted cupcakes, chocolate cake, or chocolate chip brownie cookies, this talented team has got what you need. Follow her account to see more of her delicious content!
