Clym Evernden’s creativity is infectious. Named by The Evening Standard as one of “London’s most influential people 2019” his Instagram page is a cabinet of curiosities, where inspiration can be found in something as simple as a glass of water (its gleaming reflection, the basis of an illustration).
An award-winning artist and art director, Evernden’s illustration style is simple but poignant. In one of his more creative series, titled aptly “Folded Stories”, Evernden showcases the evolution of a drawing as it unfolds. “I started creating ‘Folded Story’s’ as an experiment on Instagram,” he explained in an interview with McArthurGlen. “I had been making a lot of hand-drawn animations and gifs, and I remember wanting to find a way of making a drawing ‘move’ on a single piece of paper without CGI.”
His first folded story was an adaptation of The Lion, The Witch, and The Wardrobe. “This worked well,” notes Evernden, “because the first scene of the two sides of the folded paper opening leant themselves perfectly to a wardrobe opening, and revealing a hidden world“.
The secret ingredient? Surprise. “I always try and introduce this spirit of a surprise reveal and magic in my Folded Story’s,” says Evernden. Follow his Instagram page for more surprising acts of creativity.