Steffen Kraft is a German artist best known for this thought-provoking illustrations. Kraft, who goes by the name Iconeo on social media, received a degree in Communication Design in Germany and founded an advertising agency, and never thought he would be an artist.
“I liked to work for clients and create ideas to sell products,” the artist shared on Bored Panda. “It was an important time for me, but after 8 years, I left the agency. Since then, I explored the art part inside of me. And it’s a funny journey, not a straight path. I still do graphic design, logo design, poster design for clients, but more the artsy way with my style, not the advertising way with trendy images.”
According to him, our society is “overwhelmed with images and impressions”, which is the reason why humans lose the ability to “self-reflect and to see the world from a different point of view.”
“Of course, I also produce images, but it’s the kind of communication most people understand quickly,” he added. “My goal is to surprise the viewer with simple ideas that they may not have thought about and which make them think, and make them discuss them with others.”
Scroll down and check out his work below.
