Apple Has a New Campaign That Highlights the Power of Accessible Tech

Technology has come a long way, and yet most of it is not advanced enough to allow everyone to seamlessly use it. The latest campaign coming from Apple demonstrates just what their products can do for people with disabilities and for anyone who needs help to get the most out of their phone and other devices. 

In the campaign, we see a deaf mother getting an alert about her child crying on her watch, a performer who finds the stage door with a little help of his phone’s camera, a woman with no arms getting ready and going about her day, and more people who get to live their lives to the fullest by utilizing the options available from Apple.

“At Apple, we believe accessibility is a human right. Innovative features like Door Detection, Sound Recognition, Voice Control and more are designed to let you use your devices in ways that work best for you,” reads the video description. Besides the original version of the campaign video, Apple published another one with audio descriptions about what’s happening on the screen. See both videos below.