Caviar Designed a $135K Custom iPhone 14 With a Built-In Rolex Watch on the Back

The new iPhone 14 is a great smartphone, especially its Pro Max version, but many argue that its current price of $1099 isn’t exactly worth it. Well, what if we told you that iPhone 14 Pro Max could cost a lot more? Actually, almost $134,000 more?

Luxury brand Caviar recently presented their newest custom design of the iPhone 14 Pro Max, which is probably the priciest new iPhone out there. The smartphone costs close to $135K for a 1TB version and comes with a built-in, fully functioning Rolex Daytona watch on the back.

Caviar’s custom iPhone also comes with a titanium case and decorative speedometer, oil, and fuel indicators. They are cast 18K gold and painted with jewelry enamel.

According to the official description on Caviar’s website, the design was inspired by legendary racing driver Malcolm Campbell and his Blue Bird supercar. Campbell, who set five land speed records at Daytona Beach in the early 20th century, was one of the first Rolex spokespeople ever.

“The Rolex watch is not the only addition to the iPhone, but part of an artistic composition that pays tribute to the history of the Rolex Daytona collection,” said the brand. “The phone body is made in the style of racing cars of the 1930s, such as Campbell’s Blue Bird, which set a world speed record on the Daytona track.”