German Teen Maya Leinenbach Became Viral Sensation Thanks to Her Vegan Recipes

Maya Leinenbach is still a teen, but that’s not stopping her from having millions of followers online. This German food lover is one of the most popular vegan cooks on Instagram and TikTok, and she’s taking the world by storm with her plant-based recipes.

The 17-year-old started her food blog in 2019, making a vegan way of life accessible to everyone. She decided to go vegan for animals and the environment as a whole, but quickly realized embracing a plant-based diet isn’t easy.

“What annoyed me with so many vegan recipes was that they were so complicated. I live in a small town and didn’t have access to many of the ingredients. My primary goal with my content is to try to keep my recipes as simple as possible,” Maya told OMR.

When cooking her plant-based dishes, Leinenbach is mostly trying to veganize traditional recipes and draw inspiration from international cuisine. She even wrote her own cookbook Ooh, That’s Vegan?, in addition to attracting 2.4 million followers on Instagram and 1.3 million more on TikTok.

Despite being a successful food vlogger, Leinenbach isn’t neglecting school. She’s a good student and usually films and edits her content on the weekends, but she’s looking forward to starting her food brand Fitgreenmind following graduation.