Lenka Lul is Taking the Internet by Storm With her Viral Makeup Tutorials

The makeup market is so oversaturated these days that it’s difficult for new artists to pave their own path, but that doesn’t stop Lenka Lul from trying. The British makeup artist attracts millions of followers to her social media channels with her viral makeup tutorials.

Lenka Lul’s real name is Lena Bagrowska, and she’s been sharing makeup tutorials online since she was a teen. She initially rose to prominence with makeup videos inspired by celebrities, such as Ariana Grande and Kylie Jenner, but she’s mostly doing her own thing these days. She even launched several makeup products of her own, with such brands as Revolution and SheGlam.

British makeup influencer is now followed by 3 million people on TikTok and 2.5 million more on Instagram, and her content is constantly evolving. Most makeup artists stay in their line, but we’ve seen her try it all—from elaborate transformations into celebrities and movie characters to creating makeup looks inspired by different eras and beauty trends.

From natural to full-glam makeup looks, nothing is off-limits for Lenka Lul, and that’s exactly part of her charm. Some of her makeup videos will leave you in awe, while others will inspire you to hone your own makeup skills since they’re incredibly easy to follow.