With the power of social media, small ideas can spread like wildfire. Such was the case with Masami Hosono’s Instagram post. The NYC hairstylist took to Instagram to announce that: “Starting April, I am equalizing women and men’s haircut. They will both be $80.”
“It’s really diverse in a spectrum of preference!” She explained. “Many of my clients also identify gender neutral or transgender so… the aim is a gender-neutral salon.” And so the Vacancy Project came to life, catering for both men, women, and anything in between.
“I posted on Instagram about it and I was not really planning for the announcement to reach so many people,” she admitted in an interview with i-D Magazine. “I used to have men’s haircuts and women’s haircuts. I realized so many creative people followed my Instagram, and they were like, ‘I’m so happy you’re doing this.’”
“I think [everywhere] will be all gender-neutral in the future,” she added. We hope so. But for now, we can enjoy some of her fabulous haircuts. Take a look!
