The Insta-fashion world is run by, and
for, young adults: it’s 20-to-30-something models, bloggers and writers who
dominate the scene. But every once in a while, a new voice breaks through – a voice
like Tavi Gevinson.
Gevinson broke into the fashion industry in 2008, at the tender age of 11. The preteen was so fascinated by the world of fashion, that she started her own blog – Style Rookie. She used the blog as a creative outlet, writing about style as self-expression. The fresh voice attracted tens of thousands of readers, making Tavi an influencer when influencing was barely a thing.
By the time she was a sophomore in high school, she had launched her e-magazine, Rookie, where she published articles, essays, interviews, advice columns and so on. She became a voice for a generation of young girls who wanted to express themselves through style.
That was all years ago, though, and since then, Tavi has grown and evolved as a person and as a career-woman. Today she is a writer, fashion icon, influencer, activist and actor. Everything she does today still has the same optimism and enthusiasm of her early days as a blogger. She may have started young, but she’s still growing and evolving. We’re dying to see where she’d go next.
