Susie Bubble is Reinventing Fashion In Britain

The popular attitudes toward fashion lie on a spectrum between absolute apathy to vague, general interest. Not many people live for fashion. Not like Susie Lau does, anyway.

Susie Lau, AKA Susie Bubble, is one of the top fashion bloggers in Britain, though she didn’t tread the traditional path for fashion-industry folks: She wasn’t a model or a designer, she didn’t study fashion or journalism which would have lead her to jobs at fashion magazines, and she didn’t actually try to make her way up the ladder of the industry. She simply liked fashion.

In 2016 she started her fashion blog, Style Bubble, purely for fun. But her colorful style and eye for quality designs soon made her a star of the British street fashion scene.

Today, Susie is one of the most well-known names in the British fashion industry and worldwide. She has almost 500k followers on Instagram, and she’s worked for magazines, collaborated with big fashion brands and helped further the careers of young, talented designers.

It’s easy to see why she’s so successful: Her style isn’t about pleasing anybody else. She dresses up for her own enjoyment, and has developed over time a fun, whimsical style. She really does live for fashion, and she makes us want to do the same.