Zoë Cain is one of the most popular illustrators on Instagram using their platform to tackle mental health care. With a touch of humor and a dash of whimsy, her illustrations are chronicling the ups and downs of life in a lighthearted way.
Cain graduated in psychology from UCLA, and her art allows her to combine her passion for creative storytelling and her expertise in mental health care. She often uses her work to address her own experience surrounding relationships, boundaries, trauma, healing, and living with mental illness.
Cain’s main goal is to connect with others through shared experiences and make people living with mental illness feel less alone.
“I think what sets me apart is that I am not afraid to discuss the more difficult and unhappy aspects of living with mental health challenges, but I’m able to do so in a more lighthearted way,” she told Voyage LA.
It’s only been a few years since Cain started sharing her work online in 2020 and she quickly built an impressive following of over 230,000 people on Instagram. She also worked with many major brands, such as MTV and Rare Beauty, and was even invited to the White House as a mental health advocate.
