Sweden-based graphic designer Viktor Hertz has an impressive list of former clients which include Ray-Ban and IKEA and has also done his own artwork exhibitions in the past. But the thing that got him famous, at least in internet circles, is his satirical project “Honest Logos.”
As part of the project, Hertz takes logos of the world’s high-profile companies and changes them so it shows their true meaning. For example, Google becomes Control in his works while Facebook gets rebranded as Falsehood.
Hertz’ logo intervention went viral quickly and captured the attention of internet users who enjoy both the execution and the message of the artwork. Check out some of them below.
