Caricatures tend to be disregarded, thought of as a low form of art. But being funny takes brains, and most often means turning a difficult, even dire situation on its head.
Known for his wit, illustrator Nishant Choksi packs a punch with each of his illustrations. Drawn in a minimalistic setting, and more often than not, with no background at all, his characters are shown in situations that are highly unlikely, but somehow familiar, populating a world that’s much like ours – but with a twist.
“This job has infinite potential,” Choksi realyed in an interview with Lecture in Progress. “A client can contact you at any time, from anywhere in the world – this unpredictability is always exciting. When you do get a job, the sketch phase – looking for the idea and getting the right concept – is a lot of fun, even though you always have the fear of not solving it.”
Exploring different types of “solutions” is what Choksi does best. The UK-based illustrator has worked with publications like The Guardian and Vanity Fair and collaborated with brands like Vodafone and Dyson.
“Over the years, I have learnt that to stay relevant you must stay interested in your own work,” he note. “For ten years, I had a successful career working on the computer, producing vector illustrations, but I wanted to go back to the work I produced in college, with brush and ink. I worried I would lose all my clients, but despite these concerns I had to make that change as this is where my interest lay. I lost clients in advertising, but gained many others.”Scroll down to see some of his selected work.
