If Kylie Minogue’s new song “Padam Padam” has been stuck in your head for days–you’re not alone. The Australian singer is experiencing somewhat of a career renaissance after this catchy disco-pop banger became a viral sensation online.
“Padam Padam” was originally released on May 18, as the lead single from Minogue’s upcoming sixteenth studio album Tension. Nothing could’ve prepared Minogue for its viral success, and this catchy song quickly became her first hit of the streaming era, becoming her first Top 40 song in Australia in over a decade.
The success of “Padam Padam” was impossible to predict since TikTok and Twitter users played an important role in putting this song on the map. Minogue found a whole new generation of fans who were hooked on its infectious beat, while also trying to figure out what “Padam Padam” stands for.
@hobbycraft_wimbledon Fabric makes me PADAM!…… #hobbycraft #wimbledon #padampadam #padampadamkylie #kylieminogue #crafttok #red #pridemonth🏳️🌈 #pride ♬ Padam Padam – Kylie Minogue
One Google search is all it takes to realize that the song’s title is onomatopoeia for a heartbeat, but that didn’t stop Twitter users from using the term “Padam Padam” out of context and creating countless funny memes along the way.
All of these factors helped Kylie Minogue make her well-deserved comeback and introduce herself to Gen-Z, and we can’t wait to see what she’ll do next.
