Selkie’s Viral Tulle Dresses Are As Dreamy As It Gets

Are you a huge fan of tulle dresses with a whimsical, dreamlike vibe? If that’s the case, Selkie will be your cup of tea, because they’re best known for their adorable tulle dresses that found a cult following and viral fame over the course of the last few years.

Selkie founder Kimberley Gordon found inspiration for her brand in one of the favorite Scottish tales from her childhood. According to old myths, selkies were mythical ocean creatures who can transform into humans from the seal form by simply shedding their skin.

In Gordon’s own words, Selkie designs are “fanciful, nostalgic and extra romantic”, and her love for folklore and mythology had an important impact on her creative journey. She wanted everyone who puts on one of her dresses to feel like their true selves, just like selkies from old Scottish myths.

Puff dresses are Selkie’s signature product, and they mostly come in gentle pastel colors and floral prints. In addition to being really stunning, they’re sustainably made and available to people of different body shapes, since they come in all sizes from XXS to 5X.