Graphic designer Eslam Mhd recently asked himself an intriguing question: “What if the logo is the product?” After thinking about it for a bit, he decided to answer the question by creating a series of company logos made out of the product that the company produces.
So far, the talented designer has focused on making logos for fast-food chains and other food-related companies. And we don’t blame him because the possibilities are really endless.
The project started with a logo of McDonald’s that is based on the fast food chain’s iconic Big Mac sandwich. The logo has all the ingredients of the sandwich, including three buns, two patties, lettuce, pickles, cheese, and Big Mac sauce, but it is shaped as a stylized letter “M” that the chain uses as its logo.
Eslam Mhd later expanded the series by making logos of pizza chain Domino’s Pizza, coffee shop and donut chain Dunkin’, and ice cream shop Baskin-Robbins. We particularly loved the ingenuity of Domino’s logo as it was made with two rectangle pizza slices topped with cheese and two and one pepperoni slices, respectively.
Check out these awesome reimagined logos below but expect to be craving a slice of pizza or a donut right after.
