If you’re always in the mood to discover new makeup artists who specialize in dreamy, abstract looks, Serena Adelaide is about to become your next obsession. She’s taking Instagram by storm with her whimsical makeup transformations that look straight out of a fairytale.
Adelaide fell in love with makeup when her friend took her shopping at the age of 18. She spent countless hours watching makeup tutorials on YouTube, joined Facebook groups dedicated to this craft, and eventually summoned to courage to start sharing her own makeup videos online.
Adelaide’s makeup is so dreamy and whimsical that it seems she turns to fairy tales when looking for inspiration, but that’s far from the truth. She’s actually very observant of her surroundings, and finds inspiration everywhere around her, in common objects and scenes that most people take for granted.
“Honestly, what’s great about it is that it’s relatable to everyone because you remind them of things that are in the background of their minds like the star-filled sky or something as mundane as roads and traffic lights,” Adelaide told Huda Beauty’s Huda Boss.
Years after embarking on her creative journey, she has over 70,000 Instagram followers under her belt and she’s collaborated with many major brands. Her transformations will make you see makeup in a whole new light and discover its artistic and magical side.
